{"id":115,"date":"2026-03-20T15:17:49","date_gmt":"2026-03-20T15:17:49","guid":{"rendered":"https:\/\/aimeemalfliet.be\/?p=115"},"modified":"2026-04-19T14:43:42","modified_gmt":"2026-04-19T14:43:42","slug":"format-factory","status":"publish","type":"post","link":"https:\/\/aimeemalfliet.be\/index.php\/2026\/03\/20\/format-factory\/","title":{"rendered":"25\/3\/26 &#8211; Format Factory"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Format Factory | Wat is het en mijn ervaring met deze converter<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Briefing <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In het begin van het semester kregen wij een briefing rond Format Factory. Bij ons kwam Sputnik een briefing geven rond wat zij wouden dat wij maken. Onze opdracht was om een short form sociale media format te bedenken voor de sociale van VRT of Play. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Begin van het brainstormproces<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Na het horen van de briefing zijn we begonnen met de research. We bekeken wat er leeft online en bekeken de verschillende sociale media platforms van Sputnik, VRT of Play. Daarna was het tijd om echt effectief te brainstormen. Aan de hand van zinvolle opdrachten van de docenten probeerden wij de meest creatieve idee\u00ebn te bedenken. Op het einde van dit proces hadden we uiteindelijk 3 formats over. Na feedback van enkele docenten hebben we dit kunnen reduceren tot ons beste format.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tussentijdse pitch<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Na een aantal weken kwam Jonas van Sputnik terug om te luisteren naar onze tussentijdse formats. Wij hebben gekozen om verder te gaan met &#8216;Burn it&#8217;. We hebben dan ook dit format gepitcht. We kregen heel wat vragen en feedback, maar dat is enkel maar fijn. We kregen ook positieve signalen, waardoor we wisten dat we wel verder kunnen met dit concept.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" width=\"1024\" height=\"724\" src=\"https:\/\/aimeemalfliet.be\/wp-content\/uploads\/2026\/03\/1-1024x724.png\" alt=\"\" class=\"wp-image-120\" style=\"width:301px;height:auto\" srcset=\"https:\/\/aimeemalfliet.be\/wp-content\/uploads\/2026\/03\/1-1024x724.png 1024w, https:\/\/aimeemalfliet.be\/wp-content\/uploads\/2026\/03\/1-300x212.png 300w, https:\/\/aimeemalfliet.be\/wp-content\/uploads\/2026\/03\/1-768x543.png 768w, https:\/\/aimeemalfliet.be\/wp-content\/uploads\/2026\/03\/1-1536x1086.png 1536w, https:\/\/aimeemalfliet.be\/wp-content\/uploads\/2026\/03\/1.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Draaidag<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Na de feedback van de tussentijdse pitch hebben we ons format gespecialiseerd en hebben we uiteindelijk een kei fijne draaidag gehad, waarbij wij konden proeven van het echt tv maken. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" width=\"768\" height=\"1024\" src=\"https:\/\/aimeemalfliet.be\/wp-content\/uploads\/2026\/03\/b0a9169b-1672-4c3b-bf8a-867913010ae8-768x1024.jpg\" alt=\"\" class=\"wp-image-117\" style=\"width:340px;height:auto\" srcset=\"https:\/\/aimeemalfliet.be\/wp-content\/uploads\/2026\/03\/b0a9169b-1672-4c3b-bf8a-867913010ae8-768x1024.jpg 768w, https:\/\/aimeemalfliet.be\/wp-content\/uploads\/2026\/03\/b0a9169b-1672-4c3b-bf8a-867913010ae8-225x300.jpg 225w, https:\/\/aimeemalfliet.be\/wp-content\/uploads\/2026\/03\/b0a9169b-1672-4c3b-bf8a-867913010ae8-1152x1536.jpg 1152w, https:\/\/aimeemalfliet.be\/wp-content\/uploads\/2026\/03\/b0a9169b-1672-4c3b-bf8a-867913010ae8-1024x1365.jpg 1024w, https:\/\/aimeemalfliet.be\/wp-content\/uploads\/2026\/03\/b0a9169b-1672-4c3b-bf8a-867913010ae8.jpg 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MEB Flix beurs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fase 1 van Format Factory werd afgesloten met de fantastische MEB Flix beurs. Wij hebben de kans gekregen om voor onze opdrachtgever Sputnik te kunnen pitchen. Daarnaast pitchten wij voor elkaar en enkele andere opdrachtgevers. Het was een interessante en leerrijke, maar vermoeiende dag. Wij zijn trots op ons format, onze pitch en op elkaar.<\/p>\n\n\n\n<div class=\"blockspare-blocks blockspare-masonry-wrapper blockspare-original wp-block-blockspare-blockspare-masonry aligncenter blockspare-40329dbf-1b44-4\" blockspare-animation=\"\"><style>.blockspare-40329dbf-1b44-4 .blockspare-gutter-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:30px;margin-bottom:30px}<\/style><div class=\"has-gutter blockspare-gutter-wrap\"><ul class=\"has-grid-lrg has-gutter-15\"><li class=\"blockspare-gallery-item\"><figure class=\"blockspare-gallery-figure blockspare-hover-item\"><img src=\"https:\/\/aimeemalfliet.be\/wp-content\/uploads\/2026\/03\/IMG_1332.heic\" alt=\"\" data-id=\"122\" data-imglink=\"\" data-link=\"https:\/\/aimeemalfliet.be\/index.php\/2026\/03\/20\/format-factory\/img_1332\/\" class=\"wp-image-122\"\/><\/figure><\/li><li class=\"blockspare-gallery-item\"><figure class=\"blockspare-gallery-figure blockspare-hover-item\"><img src=\"https:\/\/aimeemalfliet.be\/wp-content\/uploads\/2026\/03\/IMG_1322.heic\" alt=\"\" data-id=\"121\" data-imglink=\"\" data-link=\"https:\/\/aimeemalfliet.be\/index.php\/2026\/03\/20\/format-factory\/img_1322\/\" class=\"wp-image-121\"\/><\/figure><\/li><li class=\"blockspare-gallery-item\"><figure class=\"blockspare-gallery-figure blockspare-hover-item\"><img src=\"https:\/\/aimeemalfliet.be\/wp-content\/uploads\/2026\/03\/IMG_1307.heic\" alt=\"\" data-id=\"123\" data-imglink=\"\" data-link=\"https:\/\/aimeemalfliet.be\/index.php\/2026\/03\/20\/format-factory\/img_1307\/\" class=\"wp-image-123\"\/><\/figure><\/li><li class=\"blockspare-gallery-item\"><figure class=\"blockspare-gallery-figure blockspare-hover-item\"><img src=\"https:\/\/aimeemalfliet.be\/wp-content\/uploads\/2026\/03\/IMG_1262.heic\" alt=\"\" data-id=\"125\" data-imglink=\"\" data-link=\"https:\/\/aimeemalfliet.be\/index.php\/2026\/03\/20\/format-factory\/img_1262\/\" class=\"wp-image-125\"\/><\/figure><\/li><li class=\"blockspare-gallery-item\"><figure class=\"blockspare-gallery-figure blockspare-hover-item\"><img src=\"https:\/\/aimeemalfliet.be\/wp-content\/uploads\/2026\/03\/IMG_1257.heic\" alt=\"\" data-id=\"124\" data-imglink=\"\" data-link=\"https:\/\/aimeemalfliet.be\/index.php\/2026\/03\/20\/format-factory\/img_1257\/\" class=\"wp-image-124\"\/><\/figure><\/li><\/ul><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Format Factory | Wat is het en mijn ervaring met deze converter Briefing In het begin van het semester kregen wij een briefing rond Format Factory. Bij ons kwam Sputnik een briefing geven rond wat zij wouden dat wij maken. Onze opdracht was om een short form sociale media format te bedenken voor de sociale van VRT of Play. Begin van het brainstormproces Na het horen van de briefing zijn we begonnen met de research. We bekeken wat er leeft online en bekeken de verschillende sociale media platforms van Sputnik, VRT of Play. Daarna was het tijd om echt effectief te brainstormen. Aan de hand van zinvolle opdrachten van de docenten probeerden wij de meest creatieve idee\u00ebn te bedenken. Op het einde van dit proces hadden we uiteindelijk 3 formats over. Na feedback van enkele docenten hebben we dit kunnen reduceren tot ons beste format. Tussentijdse pitch Na een aantal weken kwam Jonas van Sputnik terug om te luisteren naar onze tussentijdse formats. Wij hebben gekozen om verder te gaan met &#8216;Burn it&#8217;. We hebben dan ook dit format gepitcht. We kregen heel wat vragen en feedback, maar dat is enkel maar fijn. We kregen ook positieve signalen, waardoor we wisten dat we wel verder kunnen met dit concept. Draaidag Na de feedback van de tussentijdse pitch hebben we ons format gespecialiseerd en hebben we uiteindelijk een kei fijne draaidag gehad, waarbij wij konden proeven van het echt tv maken. MEB Flix beurs Fase 1 van Format Factory werd afgesloten met de fantastische MEB Flix beurs. Wij hebben de kans gekregen om voor onze opdrachtgever Sputnik te kunnen pitchen. Daarnaast pitchten wij voor elkaar en enkele andere opdrachtgevers. Het was een interessante en leerrijke, maar vermoeiende dag. Wij zijn trots op ons format, onze pitch en op elkaar.<\/p>\n","protected":false},"author":1,"featured_media":123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,8],"tags":[],"class_list":["post-115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berichten","category-school"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Format Factory | Wat is het en mijn ervaring met deze converter - Aimee malfliet<\/title>\n<meta name=\"description\" content=\"Wat is Format Factory? 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